Once a year, millions of visitors and pilgrims from across Vietnam gather in Chau Doc, An Giang, to take part in the Lady Chua Xu Festival at Sam Mountain — one of the largest and most significant spiritual festivals in Southern Vietnam.
More than just a religious celebration, the festival offers visitors a chance to immerse themselves in the unique cultural atmosphere of the Mekong Delta, where traditional rituals, ceremonial music, and streams of pilgrims create an experience that is both sacred and vibrant.
What Makes the Lady Chua Xu Festival so special?
Held at the foot of the sacred Sam Mountain, the festival beautifully blends folk beliefs, traditional culture, and the spiritual life of the Southern Vietnamese people.
Throughout the festival season, visitors can witness and participate in a variety of important traditional ceremonies, including: The Statue Procession Ceremony, The Lady Bathing Ritual, The Royal Decree Procession Ceremony, Tuc Yet Ceremony, Main Worship Ceremony
Each ritual carries its own symbolic meaning, reflecting the respect, faith, and devotion of local people toward Lady Chua Xu, a spiritual figure believed to protect and bless the land of An Giang.
Although the festival atmosphere is lively and bustling, it still preserves a sense of solemnity and spirituality. The sight of devoted pilgrims, ceremonial music echoing through the mystical Sam Mountain area, and shimmering lights at night all contribute to an unforgettable cultural experience for every visitor.
Lady Chua Xu Festival 2026 Schedule
- The Lady Chua Xu Festival 2026 will take place from: June 6 – June 12, 2026 (Lunar Calendar: April 21 – April 27)
- The peak festival days will be: June 8 – June 9, 2026 (Lunar Calendar: April 23 – April 24)
These dates feature the festival’s most important and highly attended ceremonies, including the Lady Bathing Ritual, the Royal Decree Procession Ceremony, Tuc Yet Ceremony, and the Main Worship Ceremony.
To fully enjoy the festival atmosphere, visitors are encouraged to arrange accommodations and travel plans early for a smoother and more comfortable experience.
Recommended places to stay during the Festival
To make your spiritual journey in An Giang even more memorable, choosing the right accommodation is essential. Below are two distinctive properties from Victoria Hotels & Resorts that are highly recommended for travelers visiting the festival.
Victoria Chau Doc Hotel – A Riverside Retreat in the Heart of Chau Doc
Located in the center of Chau Doc City, Victoria Chau Doc Hotel offers convenient access to Ba Chua Xu Temple and many of An Giang’s well-known attractions.
Inspired by classic Indochine architecture and overlooking the peaceful Hau River, the hotel creates an atmosphere that is both elegant and relaxing.
Guests can enjoy a range of facilities, including:
- Outdoor swimming pool
- Relaxing spa
- Green garden area
- Restaurant and recreational spaces
After spending time in the vibrant festival crowds, Victoria Chau Doc Hotel provides a peaceful retreat where travelers can rest and recharge.
Victoria Nui Sam Lodge – A Scenic hideaway on Sam Mountain
For travelers seeking a quieter and more nature-inspired stay, Victoria Nui Sam Lodge is an ideal choice.
Situated on the hillside of Sam Mountain and close to the festival area, the lodge offers breathtaking panoramic views of An Giang’s mountains, countryside, and surrounding landscapes.
The peaceful atmosphere at Victoria Nui Sam Lodge makes it especially suitable for guests looking to relax after their pilgrimage and cultural exploration.
In addition to its unique location, the property also features:
- Outdoor swimming pool
- Scenic-view restaurant
- Recreation area and billiards table
- Private nature-inspired retreat spaces
The lodge is also one of the favorite spots for watching stunning sunrises and sunsets over the Sam Mountain region.
A Journey back to cultural heritage and inner peace
The Lady Chua Xu Festival at Sam Mountain is more than just a spiritual trip, it is a journey into the cultural traditions, beliefs, and local lifestyle of Southern Vietnam.
Amid the sacred atmosphere of Sam Mountain, centuries-old rituals and the rhythm of festival life create a truly distinctive experience that is difficult to find elsewhere.
If you are planning your festival getaway this year, take time to discover the beauty of An Giang and enjoy a memorable stay with Victoria Hotels & Resorts, your ideal destination for both spiritual journeys and relaxing escapes.
